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Brand Story
ChangAn Group was born in the Westernization Movement, got its fame in Anti-Japanese War, grew up in new China and boomed in reform and opening to the outside world of China. It was founded in 1862 .It is the earliest example of a successful arms industry which jointly set up by the army and the people. It has reached a gross capital of 300 billion RMB and has about 30,000 working staff. ChangAn Group is one of the biggest carmakers in China and ranks the first among the 50 biggest industry enterprises in Chongqing. It headquartered in Chongqing, the only municipality directly under the Central Government in the west of China. ChangAn trademark is one of the most famous trademarks in China and its brand value has reached about 13 billion RMB in 2004. ChangAn is the biggest independent auto brand in China and ranks the 20th position among all world carmakers.
Theme of Design
“Perfect curve”
Got a new annotation for CHANGAN brand by abstract geometric poetry form; Humanistic ladder layout make the visitors realize each car style and info easily and enjoyably. The four background curve layout represent CHANGAN group as an international stratagem management idea which is “design, produce, sale, service” in quaternity. Room layout which seems anfractuosity follows an orderly way in nature and has a perfect golden section proportion on the drop spot and in extend way.
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[2004-2007] International Auto Show
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